我正在寻求：
1) 在 WooCommerce 结帐页面上触发 FB Pixel - 即相关事件。 （即添加到购物车/开始结账）
2) WooCommerce 的结账页面/感谢页面上的火力购买活动。
3) 在不属于上述两个网站的整个网站上保持 FB Pixel 正常。
有人告诉我条件逻辑是可行的方法。然而，我对如何将下面的钩子（在我的第二篇文章中）合并到我的“elseif”声明中感到困惑。
脚本#1
add_action( 'wp_head', 'facebook_tracking' );
function facebook_tracking() {
if ( is_checkout() && is_wc_endpoint_url( 'order-received' ) ) {
// TARGET THE CHECKOUT PAGE WITH is_checkout()
// THEN EXCLUDE THE THANK YOU PAGE USING CONDITIONAL LOGIC
?>
<!-- Facebook Pixel Code for Initiated Checkout -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'XXX');
fbq('track', 'PageView');
fbq('track', 'InitiateCheckout');
fbq('track', 'AddToCart');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=[]&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
// NOW MY THANK YOU PAGE - I WANT TO EMBED AN ADDITIONAL ADD_ACTION BUT HOW? - SEE MY NEXT MESSAGE
<?php } elseif ( is_wc_endpoint_url( 'order-received' ) ) { ?>
<!-- Facebook Pixel Code for Conversions -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'XXX');
fbq('track', 'PageView');
fbq('track', 'Purchase', {
value: <?php echo $order->get_total(); ?>,
currency: 'AUD',
});
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=1552143158136128&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
<?php } else { // FINALLY WE TARGET ALL THE OTHER PAGES ?>
<!-- Facebook Pixel Code for Rest of Website -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'XXX');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=[]&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code -->
<?php
}
}
脚本#2
如何将以下挂钩嵌入到我的 elseif 语句中：
function purchase_analytics( $order_id ) {
$order = new WC_Order( $order_id );
$currency = $order->get_order_currency();
$total = $order->get_total();
$date = $order->order_date;
$checkout_subtotal = $order->get_subtotal();
?>
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'XXX');
</script>
<script>
fbq('track', 'Purchase', {
value: <?php echo $order->get_total(); ?>,
currency: 'AUD'
});
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=[]&ev=PageView&noscript=1"
/></noscript>
<!-- DO NOT MODIFY -->
<!-- End Facebook Pixel Code -->
<?php
}
add_action( 'woocommerce_thankyou', 'purchase_analytics' );
任何帮助将非常感激！
洛伊克请看下面：
add_action( 'wp_head', 'facebook_tracking' );
function facebook_tracking() {
// 1. Common script - On ALL Pages --> works fine
$init = 'XXX';
?>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', <?php echo $init; ?>);
fbq('track', 'PageView');
<?php
// 2. On Checkout --> works fine, how do I call for values of the below, particularly InitiateCheckout?
if( ! is_wc_endpoint_url( 'order-received' ) && is_checkout() ) :
?>
fbq('track', 'InitiateCheckout');
value:
currency: ''
fbq('track', 'AddToCart');
<?php
// 3. On Order received --> not currently firing.
elseif( is_wc_endpoint_url( 'order-received' ) ) :
global $wp;
// Get the Order ID from Query vars
$order_id = absint( $wp->query_vars['order-received'] );
if ( $order_id > 0 ){
// Get an instance of the WC_Order object
$order = wc_get_order( $order_id );
// is this ok? foreach( $order->get_items() as $item_id => $item ){
// is this ok? $product = $item->get_product();
// is this ok? $product_id = $item->get_product_id();
$currency = $order->get_order_currency();
$total = $order->get_total();
$date = $order->order_date;
}
?>
fbq('track', 'Purchase', {
value: <?php echo $order->get_total(); ?>,
currency: <?php echo $order->get_order_currency(); ?>,
content_ids: <?php echo $item->get_product_id(); ?>,
// content_type: ???
});
<?php
}
// 4. Other pages (EXCEPT order received and checkout) --> did not work originally but want to fire this on my upsell page (1 specific URL). Custom Event based.
else ; //was needing ; not :
?>
fbq('track', 'CUSTOMEVENT');
<?php
endif;
?>
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=[XXX]&ev=PageView&noscript=1"
/></noscript>
<?php
}
}
感谢你的帮助。
